By far, Facebook is still the king of social media. More people are connected and continue to link with each other on a daily basis. If you have a Facebook account, you will agree with me that every other day, you will get a friend request or make one yourself. With this kind of connectivity, then this can be a very effective channel to advertise a product. There are various tactics people use to make their products useful.
Top tips to market a product on Facebook
Sharing the product profile
If you are well connected with over a thousand friends on Facebook, then you have a free option to promote a product to all your friends. Updating your business or product profile more often will make the people see what you have more often and probably share with their friends especially if it is interesting. It is crucial to be mindful of what your post as this can make an impact on both ways. Do not irritate or bore your friends.
While making it, probably there is no intention to have it go viral. Maybe you were making it just for your buddies. However, exciting videos tend to go viral faster than we anticipate. One tip to have this chance on your product video is to make it clear, funny, yet pass the message. So, don’t hesitate to promote that product.
Use paid ads
If you are keen to check the side of a Facebook page, then you will realize that some advertisements are running. Facebook runs them at a fee and trust me; they are effective. A layperson may not understand the algorithms they use for them to appear but they assure their clients that the ads will be visible to the agreed audience. The paid ads are efficient and niche based depending on the product.
Using sponsored pages and stories
They are more centered to attract attention by seeing more people like a story or a page. Therefore, you can entice your fans to like various posts you make about your product. This way the product will gain popularity within a short time and increase chances of sales.
Facebook, just like other social media sites is an effective way of marketing or promoting a product or service. One can embrace this opportunity the right way to make a difference in their business.